Benjamin Arnedo

CrewcibleCanberra, ACT

Documentary and commercial production studio. Directing, camera, editing, motion and post-production, from shoot to delivery.

• Delivered around 15 projects a year: storyboards that landed the concept, edits that won the client over, and post-production that brought the studio new work.
• Planned, shot and cut the ALTRAC / Sydney Light Rail proposal film with CRE8IVE on a two-day shoot: co-wrote the script, ran the schedule with a team of four, and used realtime visualisation to camera-match 3D renders of the future line into the location footage.
• Shot on The Day She Stole The Sun, the studio’s feature documentary on the Cobargo bushfires, as camera operator and videographer. Since screened at film festivals.
• Redesigned the studio’s brand and built a new website showing the work and the client list, for its relaunch as a podcasting and recording facility.
• Started the studio’s in-house social content, filming behind the scenes for the Crewcible VLOG. Helped train the assistant editor and worked with the producers on the acting talent used across several campaigns.

Independent practiceBrisbane, QLD / Canberra, ACT / Remote

Brand identity, campaign, photography, film and web for government, cultural and commercial clients. Sole point of contact on every job.

• National Capital Authority, the federal agency that plans and manages the parliamentary triangle at the centre of Canberra. Designed the National Triangle identity for its tourism and promotion work: logo, style guide, wayfinding, murals, merchandise and tourism film. A member of the Authority’s board championed the project, the board approved it, and it ran across public-facing communications for five years.
• City Renewal Authority, the ACT Government agency renewing Canberra’s city centre. Their go-to photographer and videographer over several years: event coverage, campaign imagery and films for internal and external communications, including a campaign on the public servants who keep the city running and a feature on design students’ work shown in vacant shopfronts turned into a gallery.
• Photography for the Authority’s major campaigns: Christmas in the City, Winter in the City, which drove $2.72M in local economic activity, Enlighten, the Lunar New Year festival across four consecutive years, Floriade, the National Multicultural Festival and Haig Park’s centenary. Edited live on site so finished imagery reached the client’s channels the same day.
• University of Canberra. ConnectUp began as a university research project and now runs on its own: activities and places where young people can meet after class, and a working part of Belconnen’s activation. Brought in for the branding and marketing, and designed and built connectup.au, the publishing system the team uses to run and promote every event.
• This is Creative, an Aboriginal-led agency in Canberra, on a nine-part publication suite commissioned by the National Science and Technology Council: four case studies and five fact sheets on Aboriginal and Torres Strait Islander knowledge systems. The agency led the work and the cultural engagement. I was brought in to keep the editorial design on brand and to produce every piece as an accessible version for download.
• Pacific Security College at the Australian National University. Edited the six episodes of Pacific Wayfinder, a vodcast marking twenty years of the Regional Assistance Mission to Solomon Islands, produced and directed by documentary maker Caitlin Welch, who brought me onto the project.
• Branded a 40-lot land development in Beechford, Tasmania: identity, site map, promotional PDFs, social assets, video and photography. Two lots sold in the first week of launch.
• Build generative design systems and production tooling with Claude Code and MCP, driving Penpot, Pencil and Sketch to write components, variables and layouts, so clients get editable design files and asset engines they run themselves. Open-source work at github.com/buda-loco: Oxygen Skills, the first Claude Code skill for Oxygen 6 / Breakdance WordPress builds; WP Static Mirror, which serves a WordPress site as plain static files; and a Color Palette Generator for Illustrator. On my own time I am building Invoicer, an iOS invoicing app for freelancers, under my own label, The Pixel Forge.

DionysusCanberra, ACT

Placemaking agency: cultural activations and public events for the ACT Government, developers and universities. Creative direction, design, photography and video on the studio’s accounts.

• Led design on 25 to 50 events and projects a year at $10,000 to $250,000 each, directly for the ACT Government (City Renewal Authority, Events ACT), Molonglo and the University of Canberra.
• Kept a 1976 institution with around 30,000 customers a week trading through a two-year demolition and rebuild: ran communications for Belconnen Fresh Food Markets’ 31 traders, managed the crisis between them and the site’s ASX-listed buyer, whose interests did not align, and created the Belco Shed, the interim identity that carried the market through.
• Held footfall with events and activations, door-to-door campaigns, social media, live radio from the site and 23 days of photography; the market reopened as Capital Food Market in December 2023 with its long-standing traders intact.
• Shot photography and video across later editions of LA FIESTA, a multicultural festival drawing 7,000 people and now an official ACT Government case study in precinct activation, and made the video and animation campaign that promoted it.

Added Value EnterprisesBrisbane, QLD

Content and design contractor to Australia Venue Co and ALH Group, two of the country’s largest hospitality groups. Digital content, motion graphics and campaign production for their venue network.

• Produced digital content for 200+ venues across Australia Venue Co, ALH Group and Hallmark Group: hundreds of animated video assets, and videos promoting venue renovations and featured events, concerts and campaigns, including Big Gay Day, which headlined a Spice Girl.
• Wrote and ran the COVID-19 rapid-response content strategy that let the business pivot through lockdown. Every key contract held; every venue stayed visible.

FoundryLaunceston and Hobart, Tasmania

Creative industries school. Teaching, curriculum and assessment in photography, video, design and new media.

• Ran the studio sessions, wrote the course material and marked the work, on design programmes delivered in partnership with the University of Tasmania.

ZstudiosTucumán, Argentina

Design, events and branding studio for government clients and for Sheraton, BMW, Ford, Michelin and Citroën. Creative direction, studio and team management, brand, event design and production.

• Rebranded the studio with its founder and repositioned it for larger clients. Ran the 9-person team: 100+ projects a year across brand, graphic design, fabrication, event production and photography.
• Commissioned by the Argentine National Government to lead event design and visual production for the Argentine Bicentenary, a ten-day national festival attended by 200,000+ people.
• Designed the participant experience across four editions of the Climáctivo Forum, Argentina’s principal international climate event: spatial layout, wayfinding, credentials, merchandise, website and live coverage. 20,000+ attendees in total.
• Produced, directed and edited cinema advertising for Solar Shopping Mall, the region’s largest, shot with local models and talent.
• Delivered exhibition, brand, web, photography and video for the Ministry of Health, provincial governments and councils.

KipusBuenos Aires, Argentina

Communications and PR agency for Latin American technology startups, fintech to e-commerce, Mexico to Argentina. Art direction, brand identity and information design.

• Owned the agency’s visual identity and brand manual, and condensed current-events data into infographics for decision-makers: a newsletter delivered visually.

UNSTATucumán, Argentina

Universidad del Norte Santo Tomás de Aquino. Lecturing, curriculum design and one-to-one mentoring in audiovisual media, design and UX/UI.

• Led Senior Audiovisual Media, Senior Design Workshop and UX/UI Design classes.
• Developed curriculum aligned to industry practice.
• Mentored students individually through to portfolio.